You can respond to all reviews of your app, regardless of when they were written, in App Store Connect. When you respond, the reviewer is notified and has the option to update their review.
You can edit your response at any time, and only the latest version of your response will be shown. When possible, we recommend personalizing your responses rather than using generic responses for similar reviews. When you release an app update that fixes issues mentioned in older reviews, include this information in your release notes and consider replying to relevant reviews to tell these users about the fix. This can be an effective method for reengaging previously dissatisfied users.
If a reviewer reports a downloading error or billing issue, direct them to Apple Support. The user who wrote the review will not be notified that you reported a concern. Customer reviews may be used in marketing materials only if permission from the reviewer is granted.
Ratings and reviews — This is where, as Milton Hershey said, we can affirm that quality is the best advertising! All the design and development you put into your App will be reflected in the ratings and reviews made by the users who have tried the application. It is known that this factor greatly influences the overall ranking in the App store listings and so it is recommended that you ask the user non-intrusively to leave a review at the App store after experimenting with the App.
It is also another opportunity to add keywords that you may have identified as being relevant. Fill in all the available spaces for images, 5 in the Apple Store and 8 in Google. App localization — Consists in translating the App and its contents screenshots, name, description, etc..
Usually, companies that localize a version of its existing App in a new country, immediately see the number of downloads increase considerably in that country. It should be optimized for search engines SEO for the targeted keywords and all link building should be directed to this website. A common mistake in such sites is to not develop the mobile version, although this is one of the most common forms of access.
Here is an example of good practices concerning these types of sites. Promotion on and through social networks — The App should be promoted among its potential customers and of course on the social networks they use, such as Facebook, Twitter, YouTube, LinkedIn, etc..
The type of communication and presence should be appropriate to the network, because each social network has its own peculiarities.
If possible, the App should have social components in its functions, for example, through the simple sharing of a result on Facebook or Twitter or the possibility to invite friends to use the App. Facebook has an advertising option that is specifically geared to promoting the installation of Apps — Mobile App Install Ads.
Smart App Banners — This is a way of showing the visitor of a website a small banner with the indication that there is an App from that site available for download in the store if the user does not have it installed already. For now, these are only available on iOS, but can easily be implemented with existing plugins for Android. Press Release — A pretty ordinary form of promotion, but still manages to obtain very positive results because of the "newness" factor associated with Apps.
Cross promotion in other Apps — If you already have other Apps available, you can use them to promote the download of the new App or use Apps belonging to partners. There are also networks dedicated exclusively to this type of cross promotion between Apps — Cross-promotion networks CPN — some are free, while others only offer a paid version.
Once you erase your app page, your positive reviews will also be gone. If you do choose to reset your page, make sure you are aware that you will have to rebuild your ratings from the beginning.
This change can reflect your new app more accurately. As well, since you already have a user base, visibility should be less difficult to gain. App reviews are extremely important to attract new users. Your app page should demonstrate your present usability and design. Your app will receive poor reviews. No business can satisfy all customers, but it is important to minimize the impact of your negative ratings.
You do not want a few bad reviews to dominate your page. The simplest way to demonstrate that you value customer opinion is to respond to criticism. Considering you already should have a social media channel, post about how you will fix a bug or improve a feature. Customers like to know their opinions are considered in the process of the app updates.
By reading and replying to user concerns, you build a stronger bond with your consumers and improve your app. Further, responding to feedback can make customers feel less inclined to leave a bad review. They may simply message your help center or ask a question on social media if they have an issue. You can create spaces for your customer to seek assistance, which will give them the client satisfaction they demand. Reviews indicate what processes you need to change and how you can guarantee customer satisfaction.
Make sure you actively implement feedback for the best results. Ratings and reviews can determine whether your app is a success.
0コメント